Background

In early 2022, when Kaspa was first branded and all public communications channels were established, Rhubarbarian and the team started to seed the idea of a Kaspa Ambassador Program (KAP.) Its main goal was to find passionate leaders from within the community and educate, equip and support them as a major arm of the marketing efforts in their local regions; to reach their people groups with resources like graphics, promo materials, and presentational templates created in their native languages.

Many other projects source major budgets and spend money on KOLS, paid ads and paid influencers to shill their project. The idea of KAP was to invest in people, and the community and set them up as our KOLs and Influencers!

At the beginning of March 2023 in conjunction with the Community Marketing Fund (CMF) the KAP was launched. (Check CMC charts at that time)

A new web page was added and through an application form, multiple interviews, and reference checks, we started to onboard Ambassadors. Right off the bat, meetups began, and events were attended, most funded by the CMF with mentorship, design and resource support from the Rhubarbarians. Within 6 months the team had grown to 15 Ambassadors strong and 6 months from there, we reached over 30!

The countries included Nigeria, Australia, Germany, Canada, USA, Japan, Korea, China, Taiwan, Poland, Austria, France, Indonesia, India, Kazakhstan, Israel, Philippines, Netherlands, Romania, UK, Spain, etc.

Passing the Torch

It was just after we hit 30 Ambassadors, that Rhubarbarian reached out to Luke (one of our first Ambassadors), Chris (Rock the Kaspa and UK Ambassador) and Julien (French Ambassador) to form an advisory team (Global Ambassadors) to help with the process and start looking at new ways to scale. Luke took it upon himself to spearhead this initiative and with their council and support, a new proposal was presented to take the KAP to the next level. It did mean pausing the applications to get organized and giving Luke time to flesh out the details. In the meantime, the Ambassadors continued to shine as they launched the Kaspa World Tour with support from the Kaspa Ecosystem Foundation (KEF) and the CMF.

It’s with great excitement that we restart the KAP with not only a new intake process, new documents and newly compiled resources, but with a new leader!

“Luke from Australia was one of the first few Ambassadors that came aboard. He was a force in the Aussie community but also took the lead on some early events and international relations. It’s a privilege to pass the touch of the leadership of the KAP to Luke and continue to support the program and Global team as an advisor!”
Chad Ballantyne (Rhubarbarian)

We’re excited about the exponential growth we see for Kaspa, driven by the remarkable developments the core team delivers, such as the upcoming Crescendo hard-fork and how the “ground team,” our amazing Ambassadors, will spread the news and educate and demonstrate this pioneering work to the masses.

The following 12 months are shaping up to be huge. As more people discover Kaspa, we will likely see the Ambassador Program double or even triple in size.

“I’m incredibly honoured to receive the torch from Chad and continue the journey he started with the Kaspa Ambassador Program (KAP). Being one of the earliest ambassadors to join the program has been incredibly fulfilling. Over the past year, I’ve had the opportunity to see it grow from its early stages to becoming an integral part of our global outreach.

Now, I don’t take this next phase lightly or the responsibility entrusted to me as I take the reins. I aim to guide the program through this next chapter of growth and evolution, ensuring that our Kaspa ambassador communities continue to expand and thrive. My vision for the Kaspa Ambassador Program is to continue empowering each region, fostering semi-autonomy where possible. While we will continue to grow a solid global presence, the most impactful aspect of the program is cultivating strong, confident members of our community who can represent Kaspa locally and globally”.

Luke, Kaspa Ambassador Program Director

Vision for the Next Year

Looking ahead, we are excited about the exponential growth we see for Kaspa, driven by the remarkable developments the core team is delivering, such as the upcoming Crescendo hard-fork. The following 12 months are shaping up to be huge. As more people discover Kaspa, we will likely see the Ambassador Program double or even triple in size.

For new applicants, this growth means an even more cohesive and streamlined application process, ensuring a smooth onboarding experience into the program. For our original Ambassadors, you can expect the same excitement and engagement that has defined the program from day one, but now with even more opportunities for growth and impact.

What’s New in KAP 2.0?

As we relaunch the Kaspa Ambassador Program, we’re excited to introduce several new updates to enhance the program and provide more support to our Ambassadors. Some of the fundamental changes include:

• Revamped Application Process: A new streamlined process including an application form, knowledge quiz, and interview to ensure we onboard the most dedicated Ambassadors. We’ve also tightened joining requirements, especially around employment conflicts.
• Enhanced Ambassador Structure: We’ve refined the program’s structure to provide clearer pathways for growth and new leadership opportunities.
• Ambassador Growth Plan: A defined plan to support Ambassadors in advancing through the program and contributing more to the community.
• Clear Responsibilities and Core Values: Updated guidelines to maintain professionalism and integrity across the program.
• Ambassador Handbook: A comprehensive, evolving resource to guide Ambassadors in their roles and responsibilities.

Looking Forward

These updates mark a new chapter for the Kaspa Ambassador Program. We will focus on fostering a vibrant, inclusive, and engaged community as we implement these changes.
Looking ahead, we have several exciting initiatives in the pipeline that will further enhance the Ambassador experience:

• Ambassador Swag: We know how much our Ambassadors love to share Kaspa with the world, so we will introduce more Ambassador Swag, enabling all of our ambassadors to show their passion for the project no matter where they go.
• Educational Resources: We’re developing additional educational resources to help Ambassadors expand their knowledge of Kaspa and effectively communicate the project’s vision. One of these resources, for example, will be the FUDBuster initiative, which will equip Ambassadors with information to address typical FUD they might encounter.
• New Budgeting Process: Funding support for meetups and events is being re-strategized to include revisions to the use of CMF funds, access to KEF funding for large events and help launching Regional CMF (local crowdfunding) opportunities.

Joining the KAP

Below are the steps involved with joining the Kaspa Ambassador Program:

Fill Out the Application Form:
Begin by completing the new Kaspa Ambassador Application Form

Complete the Quiz:
After filling out the application, complete the quiz included at the end of the form.

Application Review:
Global Ambassadors from the Ambassador Advisory Council will review your application. If you progress to the next round, they will reach out to notify you.

Video Interview:
Participate in a video interview

Final Decision:
If successful, you will receive confirmation of your acceptance as a Kaspa Ambassador.

Note from Luke: To all new and existing Ambassadors, I’m excited to embark on the next chapter of the Ambassador Program with you all. To any applicants who reached out during the pause in our application process, I encourage you to reapply—we’re excited to receive your applications and look forward to potentially having you join us in this journey!