Introduction

In a recent dialogue sparked by Ilia Volokh via a Twitter thread, the Kaspa cryptocurrency project has come under discussion regarding its public image, marketing strategies, and its interplay with the core development team, Kaspa Core. This article delves into the nuances of these discussions, offering a comprehensive overview and summary of the community’s reactions.

Kaspa’s Dual Identity

Ilia Volokh, although describing himself as a minor presence within the Kaspa community, raises critical insights into how Kaspa is perceived externally and what this might mean for its core developers. Kaspa, known for its innovative DAG-based protocol, often finds itself at a crossroads where community expectations and developer goals diverge.

The Marketing Dilemma

Volokh highlights the dichotomy between enhancing Kaspa’s market appeal through marketing and maintaining the integrity of its technological advancements. He notes:

I would like to give my 2 cents on recent discussions in the Kaspa ecosystem surrounding the character of Kaspa’s public perception (marketing) and its connection to Kaspa Core (the people building the Kaspa protocol).

Being a rather minor presence in the Kaspa ecosystem, I’ll…

— Ilia Volokh (@VolokhIlia) June 1, 2025

Community Reactions

The Twitter thread has generated a flurry of reactions from the community, ranging from thoughtful support to critiques:

Support for Transparency

Several users echoed Volokh’s call for clear distinction between the promotional efforts and the core tech development, with comments like:

“Appreciate the perspective. Kaspa needs both – robust tech and a vibrant, engaging community presence.”

— @CryptoTechLover

Critiques on Marketing Strategy

Others raised concerns about past marketing campaigns, suggesting:

“Marketing has become too aggressive, might tarnish the genuine innovation Kaspa brings to the table.”

— @ConcernedKollector

The Need for Community Engagement

Another segment of the community emphasized the importance of community engagement:

“We need more transparency and perhaps less aggressive marketing. Let’s build on what’s already great about Kaspa!”

— @EngagedUser

Looking Forward

The discourse initiated by Volokh potentially marks a pivotal moment for Kaspa. The project might consider the following steps:

• Clarify Objectives: Clearly outline the role of marketing vs. core development.
• Engagement Channels: Establish regular updates or forums where community members can directly engage with developers.
• Marketing Strategy Refinement: Review and adjust marketing strategies to reflect the community’s ethos while promoting growth.