From Kaspa.org: Community Marketing Fund – Jan 2025

Link to the proposal on Google Docs
by Chad Ballantyne of Rhubarb Media (AKA Rhubarbarian)

Community Marketing Fund (CMF
JAN 16, 2025

Greetings, fellow Kaspians!

Since the beginning (May/June, 2022) when we created the brand, the website and socials for Kaspa, we’ve produced well over 2000 posts and/or designs for social media channels, created or produced 70+ videos for YouTube, and developed countless designs for events, community members, merchants and Ambassadors. Our services and support have successfully helped onboard more than 80 merchants worldwide and 32 regional Ambassadors. We established a new Global Ambassador team to help move that program forward and handed off the lead to Luke. Basic Kaspa Pitch Decks And Battle Cards were translated into 15+ languages for teaching at meetups and other educational events. We supplied custom pitch decks for the core team and ambassadors. We’ve designed and delivered an assortment of new merch and Merchant resources –  Ambassador and merchant resources.

All our work is public on the web from posts to highlight videos from events.

We have faithfully researched, sourced and written content for social posts and manage X, LinkedIn, Facebook and Instagram along with a handful of super mods and have seen the KAS Army grow exponentially, creating their own content on their channels.

With the support of our small but mighty Marketing and Business Development Team, we’ve helped promote numerous new apps, exchanges, pools and others that integrated Kaspa.

Since the beginning of the last CMF funding pool in May/June 2024, we’ve seen significant growth in all social channels.  

Notable achievements these past 6 months include

See the Then and Now stats here: https://kaspa.org/wp-content/uploads/2025/01/2024-by-the-numbers-Kaspa.pdf

• Designed all assets, booth designs, merch and promo for the Kaspa World Tour*
• Chad/Rhubarbarian attended 6 conferences repping Kaspa in 2024 (KEF Funded 5, self-funded, 1) Time all donated.
• We saw the adoption of Kaspa with Marathon Digital and Greyscale looking at Kaspa. (Mara’s rep mentioned the overall brand presence and grassroots strategy did factor into their decision.)
• We designed a custom piece of art for Ballet Kaspa Silver Coin (donated time)
• We have done post-production for 10 Rock the Kaspa monthly news show.
• Provided design and resource support for Meetups in France, India, Nigeria, Israel, Ghana, Australia, Hong Kong, Poland, USA… 
• Designed and distributed 3rd Birthday resources for all Ambassadors and large events
• X = 238,600 followers – One of the highest engagement rates in Crypto history!
  Read the 5.5% Case Study
• Started a re-work on a refreshed website
• Kaspa has trended on Google and X even during this last price action.
• CMF funded and we helped deliver 1000s of battle cards, sticker sheets, pins, banners and t-shirts around the globe

*We have seen Kaspa represented and supported through design and promo/merch in France (X3), Hong Kong (2x), Dubai 2X), Warsaw, Austin Texas, Miami, NYC, Vienna, Dubai, Dublin Singapore, and Sydney. 

Each of these events the Rhubarbarains spend countless hours helping to plan, design and create all materials needed for outreach.  Each location sees local ambassadors raised and equipped to represent the cause!

DYK? On X our impressions in DEC, 2024 alone were over 9M? And engagements (clicks, RT, etc) were almost .5M. Even with the Kaspa Way outreach the project is reaching millions.  And this isn’t just preaching to the choir, siloing.  We are averaging about 10k new followers on X each month!  Those are great stats. LinkedIn is steadily growing as well. About 6-8% a month. And all growth is purely organic. But this is an ecosystem effort as well. With each new ambassador, Xspace, video AMA, new article, event, and KEF/Kii/KasMedia mention, we grow.  It’s all organic, grassroots, decentralized just like BTC did and still does.  We equip, and create resources for all to educate, promote and onboard. 

The ASK:

The initial CMF was to be for 3 months. Due to the increasing value and our decision to alter the terms and take the equivalent of funding in USD, rather than the $KAS equivalent, we’ve been able to stretch the funds to 6-7 months!! This includes organising and supporting more key events with merch, creative design, and marketing tools.  Its carried us through this recent sideways price action.

Now, we hope to replenish the CMF to continue our “Kaspa Way” Marketing momentum into 2025 to increase marketing efforts, and onboard more ambassadors and merchants. 

Our focus for Q1-2 2025 is on more Outreach and equipping the community for meetups and large events around the globe with the support of KEF and others. We aim to provide Ambassadors with the necessary resources to form their own teams. Still, additional funds will be necessary for Ambassador launches and to support participation in major 2025 events as well as weekly design needs for print, social media, video production, etc.

As you have seen our global outreach has greatly expanded and thanks to KEF, the larger events have been covered.  But with 50+ Ambassadors onboard and probably 2X that coming in the first half of 2025, and the daily addition of Kaspa Merchants, the demand for Reginal/local launch kits and meetups is coming!  Many of the Ambassadors have their own Kaspa clothing and a pull-up banner as well as pitch decks for presentations, but for each new Ambassador, we want to help them kick off their activity with a fulsome Media Kit and merch for their first few meetups.  These “kits” would include a few shirts for them and other helping Kaspians, a pullup banner (XL Battle Card) A stack of Battle Cards, Sticker sheets, some Kaspa pins, and keychains)  These kits range per region but could easily cost $550 USD per Ambassasor.  Ongoing, for each meetup it would be base costs for refreshments or maybe facility rentals, although we encourage all to find donated space.

A revised effort will be to support more educational resources for video, web and print. The cycle of brand building never ends! 

Coming in 2025

• A social media series on Kaspa Features/Benefits (ongoing)

• A revised Battle Card translated into 17 languages, including an interactive web version

• A New Interview Podcast Series (name TBD) Hosted by Chad

Interviewing merchants, ambassadors, enterprise markets, and others who are adopting Kaspa.  Meeting real people hearing their stories and tips and tricks around adopting Kaspa into their enterprise. I’ll also be doing regular check-ins with Kii and KEF to bring to light highlights of their work.

Budget Breakdown

• Funds Requested: We’re asking for 33,267 KAS/month (KAS price now is .1503) (equivalent to $5000 USD/month) for at least an initial commitment of 3 months. After this period, we’ll revisit for a new budget review. Should the value of Kaspa increase, we pledge only to spend the USD equivalent (For Rhubarb’s ask), thus extending the funds over more months. As mentioned, the last budget lasted 6+ months. 
• Budget Allocation: 50% of the funds will be dedicated to our content creation,(print, video, web)  communications, Ambassador/Merchant support, project management and resource creation. The remaining 50% will cover Ambassador Kits, merchant support, merch for events as requested and other associated hard costs, as needed. None of these funds will be used for paid advertising. The budget will be directed toward the daily efforts of Kaspa’s organic growth. If no requests are made from Ambassadors or outreach needs, we will allow those funds to extend the work of the Rhubarbarians past 3 months, which we’ve seen these past couple of years, while supporting resources and merch requests from around the globe.

Total Budget: We’re looking at a total of 99801 KAS. If the Kaspa value goes up, we will spread the budget out over more months as we’ve done successfully over the past 2.5 years!

Contributions: If you wish to see this work continue, please send your contributions to the new wallet (to allow for campaign fundraising progress bar visualiser)

address: kaspa:qpyr8yp7jmantyaatyqtpwuzv3fcthe2r7jz6n55nl4hdd0288e8jljunnqgv

The wallet is empty, so we can track funding progress on the website.  A link to the post will follow.

Thank you for your unwavering support and your dedication to Kaspa’s adoption!

Dig Deeper Docs

We get questions off and on about “why no paid promo” and “wen Marketing”  We hope these docs help with understanding the deeper methodology behind our work.  This doesn’t negate others doing what they see as needed, but our work is foundational and comes from the core strategy of being a project, not a company and keeping “marketing” organic from the main channels.  This follows the ethos of BTC while realizing the creative opportunities we have to amplify Kaspa.

For some insight into the philosophy of marketing and why Kaspa follows this model – read HERE

For a specific breakdown of how we approach business development and the use of the Kaspa socials read about “The KASPA WAY” Go HERE

To read how Kaspa out-shines the top 10 Projects in terms of Social Media Engagement, Read more HERE