Background

The Kaspa blockchain ecosystem has recently been the subject of much internal debate regarding its public image and the marketing strategies adopted by its community leaders. On June 1st, 2025, Ilia Volokh, a participant in the Kaspa ecosystem, shared his insights through a Twitter thread that sparked significant discussion among its followers.

I would like to give my 2 cents on recent discussions in the Kaspa ecosystem surrounding the character of Kaspa’s public perception (marketing) and its connection to Kaspa Core (the people building the Kaspa protocol).

Being a rather minor presence in the Kaspa ecosystem, I’ll…

— Ilia Volokh (@VolokhIlia) June 1, 2025

Volokh’s Perspective

Ilia Volokh emphasized the importance of maintaining Kaspa’s reputation for honesty and technical integrity. He argued that while marketing is essential for project growth, it should not compromise the core values of transparency and trust intrinsic to Kaspa. Volokh’s tweet was a call to action for the community to critically assess how the project is portrayed externally:

“Being transparent with our community about our successes, challenges, and our roadmap isn’t just good practice—it’s a necessity. Marketing must reflect the reality of our work and not shade it with hyperbole.”

Community Reactions

Support for Transparency

The majority of the comments supported Volokh’s stance:

• Endorsements for maintaining Kaspa’s ethical stance in its marketing strategies.
• Appreciation for the reminder that the project’s integrity should not be compromised for short-term gains.

Criticism and Concerns

However, there were varied responses:

• Debates on the balance between necessary marketing and maintaining integrity.
• Some users expressed concerns about the potential for overly cautious marketing strategies that could stifle growth.

Strategic Suggestions

Community members also provided constructive feedback:

• Proposals for educational campaigns to enhance understanding of Kaspa’s technology and values.
• Ideas for integrating marketing efforts with community-driven initiatives like hackathons or developer workshops.

Moving Forward

The discussions around Ilia Volokh’s tweet highlight an ongoing examination within the Kaspa community about the balance between growth and integrity. As Kaspa continues to evolve, these dialogues are crucial for defining its future trajectory:

• Core Development: Focus on ensuring the protocol itself remains ahead of what is promised by marketing.
• Community Engagement: Efforts to better educate and involve the community in discussions about marketing and public perception.
• Innovative Marketing: Finding new ways to market that stay true to Kaspa’s ethos without resorting to hype or misleading information.